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Buy With Confidence - trader approval scheme

Buy with Confidence is a nationally recognised trader approval scheme that aims to give customers and businesses confidence when purchasing goods and services. 

It was set up around 20 years ago in response to concerns about “rogue traders” and a general wish to raise the standards across specific trade sectors.

Information for traders

By signing up to the Buy with Confidence scheme, your business will be able to say you are Trading Standards Approved. Benefits include:

  • the use of the Trading Standards Approved logo
  • direct access to advice from local authority employed Trading Standards professionals
  • being added to the Buy with Confidence business directory
  • becoming part of a scheme to help protect your community from rogue traders
  • receiving regular information about law changes that could affect your business
  • not for profit scheme - run by local authorities, so all fees go back into the running and promotion of the scheme

The scheme is open to most consumer-facing businesses.

Businesses are only included once they’ve completed a series of stringent checks, including a visit by a qualified Trading Standards professional.


There is an application fee to join the scheme, plus an annual fee.

More information on the costs.

Information for residents

All businesses listed on the Buy with Confidence business directory have been approved, vetted and will continue to be by Trading Standards to ensure they operate in a legal and honest way.

More information

For more information about the Buy with Confidence scheme, contact:

Trading Standards
(01639) 685310 (01639) 685310 voice +441639685310